Recently, many cities in China put forward a blueprint of “building a city of meeting and exhibition”,which is regarded as a long term goal to achieve. Fortunately, many western cities can provide valuable case study for us to refer.

Lyon, the base of GL events, is famous for its MICE industry supported by local MICE organization. Therefore, Lyon is a great example of learning how a meeting industry city is built.

Exclusive organization

Lyon Convention Bureau is exclusively born for Lyon meeting industry, providing professional knowledge and service to local company. Additionally, Presidency comprises 28 founding and business partners, steering committee and management committee bridge government and company, to improve the efficiency of communication.

Only Lyon

As a well known slogan to promote Lyon as a MICE destination, “Only Lyon”successfully pinpoint the exclusive brand identity. Lyon ranks the 1^st in Business friendly and innovation of France, as well as the 1^st in Europe for City Break across Europe. The high ranking allows Lyon to speak out “Only”,together with the historic city image, the extraordinary slogan is proud of its brand identity

Promotion campaign

Online and offline, Lyon promotes its advantage resource to the world.

Online: Press coverage, social media, Buzz and viral marketing;

Offline: Strategic partnership, ambassadors network, presence in international trade shows, Lyon Welcome Attitude;

To combine two different dimensions together, Lyon spreads its MICE image across the world, attracting many international convention. Finally, all of these form the base of building a city with strong meeting industry.